When you meet a new client face to face, you generally want to give them a warm reception, and good, strong eye contact. This puts people at ease and shows a lot about who you are. These days, many of your clients will “meet” you first through your website. If your website is the face of your company, then your company logo is that warm eye contact. It’s right there at the top of the splash page, staring back at everyone who clicks through.
Customers should also find your company logo a lot of other places too. It might be writ large on the office wall, or outside of the building. It will likely be on company letterhead, invoices, business cards, shirts, and maybe on pens and other giveaway items. Your company logo says a lot about you, and it is a decision that you should take very seriously.
How Hard Could It Be?
Sure you could do it yourself. You could use a piece of basic clipart and some off-the-beaten-path font and call it done. But is that a strong choice? Does throwing something together really accurately represent your brand? Customers are savvy these days. They know cheap clipart when they see it. And few people get excited to work with a company that appears cheap. A skilled logo designer will make sure that your logo sends the right message to your clientele. They bring years of expertise and experience to your project and ensure that your company logo is memorable and a positive reflection on your company and what it stands for.
Time Is Money
Is doing it yourself an effective use of your time? You’re a business owner. You have hands to shake, meetings to run, emails to wade through, calls to make, and supplies to order. Oh, and your office manager’s kid has the flu so you need to do their job this week too! Your time is better spent in a million other ways. A professional graphic designer can listen to you carefully about what your brand represents and what you want to say. They will hear your values and needs and give you a company logo you will be proud to show the world.
Doing it yourself might save you a little bit, but not nearly as much money as you might think. Fees for a graphic designer to create your logo are very reasonable. Depending on the scope of your project, a great company logo design might cost anywhere from $300 to $800. Keep in mind that this is a one-time cost, and not an ongoing fee of any kind, and you will be using your logo for many years to come.