Prodigitude Blog

They say a picture is worth a thousand words, but in advertising, sometimes even one word can make all the difference. The Prodigitude Blog provides digital marketing insights, trends, and best practices to its readers in an effort to provide content that's useful and educational.

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Articles, News, and Updates from Prodigitude

We hope the articles we've built will help you in your journey to learn more about internet marketing, and ways to grow your business.

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GOOGLE MARKETING SERIES – PART 1

Google Marketing Platform As internet marketing practices have evolved, it has become necessary to change how advertisers market their products and services, reach existing customers, find new customers and most importantly, how they protect their privacy.  Google recently announced…

GOOGLE MARKETING SERIES – PART 2 – ANALYTICS

Google Analytics Defined Google Analytics is a free software program designed for small to medium-sized online businesses. It tracks visitor interactions on a website, mobile app or point-of-sale device when you install a small amount of tracking code. It is easy to set up and provides powerful,…

GOAL SETTING AND MEASURING METRICS

Research shows revenue is the ultimate metric. Marketers who aim their goals to Revenue or Customer Acquisition targets are more confident they will hit revenue goals than those who plan to MQLs or Leads.1 Almost 56% of marketers who plan to Revenue or Customers, indicated the primary metric…

PIPELINE MARKETING

   Marketing Fact: While 80% of marketers consider their lead-generation strategy lacking in effectiveness, more than 50% still devote much of their budget to it, and nearly 25% don’t know whether their top-funnel efforts are resulting in closed sales. (HubSpot) It’s time to change…

YOU NEED RESPONSIVE DESIGN. PERIOD.

So what exactly is responsive design? Imagine you’re a customer. You walk into a store and the first employee you meet will create the first impression for you. The owner greets you first… and her face is sideways. Or she has only one giant eye in the middle of her face. In today’s online market,…

DESIGNING YOUR COMPANY LOGO

When you meet a new client face to face, you generally want to give them a warm reception, and good, strong eye contact. This puts people at ease and shows a lot about who you are. These days, many of your clients will “meet” you first through your website. If your website is the face of your…