When prospective customers contact a company that doesn’t use call and form tracking, it’s often difficult to identify where those prospects came from. Referrals from Google Ads or Google Business listings may be trackable directly through those tools, but what about phone calls, and even website form submissions, that originated from other sources your client’s current tools can’t track directly? Social media, website, blog, emails, print ads, or a local trade event.
Smart Decision Making
CallRail uses a variety of approaches to deliver accurate attribution of each incoming communication your client receives through the phone or forms. This attribution can then fuel smarter decision-making. Smarter decision-making will inevitably lead to more revenue for your clients—and better client retention for your agency.
The Importance of Call Tracking
Modern marketing has opened up a wide range of ways to accumulate data from a variety of online sources, such as website visits, social media, paid clicks, and contact forms.
Yet phone calls don’t automatically generate the same analytics. Measuring the source, outcome, and quality of each phone call becomes difficult.
Call tracking solves this problem.
Conversation Intelligence quantifies and evaluates phone interactions between your staff and leads and customers.
Software transcribes voice conversations and analyzes what was said and not said. The data provides continuously updated intelligence about lead quality, search keywords, and the customer experience.
When combined with call tracking, conversation intelligence not only better tracks online leads but also reveals how those leads differ from people connecting via digital channels.
Get More Leads With Less Effort
With dynamic number insertion (DNI), CallRail solves the challenge of leads who visit your website and continue their buying journey by calling you directly. Here’s how it works:
DNI displays a unique phone number every time a visitor arrives on your website. When the new lead calls the number, you know instantly how they found your site (e.g., organically, through a paid ad, by email, on social media, and so on) and when.
RESULTS WITHOUT COMPROMISE
User driven results without serving phone numbers in a way that would jeopardize the accuracy of a location-based business’s Name, Address, and Phone number across all business listings, local directories, social media profiles, and websites.
OFFLINE AND ONLINE CALL TRACKING
DYNAMIC NUMBER INSERTION
CUSTOM REPORTING ENGINE
CALL RECORDING AND CALLSCORE
Prodigitude’s Call Tracking Functionality Is Simple
Our software assigns a unique phone number to each marketing channel you use. When somebody calls, you’ll know instantly on which platform they connected with your brand.
Call tracking isn’t limited to non-digital channels — it can be used to assign phone numbers to Google Ads, social media accounts, emails, and more. CallRail helps pinpoint what marketing strategies are making your phone ring … or not ring.
A Call Flow That Empowers Your Sales Team
With CallRail’s Call Flow Builder, you can seamlessly connect callers to the right team from the moment they’re connected to your call tracking number.
- Add business hours to your call flow
- Add an after-hours number when your business is closed
- Create multiple call flows with their own schedules to take care of the callers while you’re away on vacation or closed for the holidays.
- Give callers your full attention and allow your reports to take care of themselves.