Where Automation Meets Elevation
Take your business to the next level with our automated marketing platform. Marketing automation and personalization is the key to success. It will give you an edge over your competition and it doesn’t have be expensive, with Prodigitude's features for all budgets!
Targeted, Strategic and Automated Digital Marketing
Marketing Elevated used to be our tagline because there is a story behind those words, and it all started with an opportunity to take our expertise even further—to help clients advance their marketing potential in invaluable ways using targeted strategic digital solutions.
The bottom line is that we got really, really good at creating websites and we saw an opportunity to take that expertise to the next level to help our clients advance their marketing potential even further.
By using targeted, strategic, and automated digital marketing your brand will gain more brand awareness, interest, validation and trust.
We can help your business grow without breaking the bank
Marketing automation gives you the power to automate your marketing and conversations with customers, which results in a significant return on investment. By making conversations with customers automatic, you get the optimum value out of your marketing efforts.
Prodigitude offers a whole range of features and benefits, so you can be sure you’re delivering the right messages to the right customer at the right time.
LEAD SCORING
Prioritize your pipeline and keep track of sales-ready leads; lead scoring allows for segmented nurturing tactics.
EMAIL & SMS AUTOMATION
Send emails or text messages with triggers and build personal relationships with leads.
IP & CALL TRACKING
Triple your leads by identifying traffic from online and offline campaigns.
SALES NOTIFICATIONS
Email or text sales team when leads indicate they are ready to buy.
A/B TESTING
Test emails and web pages head-to-head to see exactly what works, what doesn't, and dial-in conversion rates.
DYNAMIC FORMS
Data-driven forms that respond to user inputs capture more leads and increase ROI.
PERSONALIZATION
Provide uniquely personalized experiences for your customers by delivering the right messages at the right time.
CHATBOT DEVELOPMENT
53% of buyers are more likely to buy from a business they can message. A chatbot can power your marketing so you never miss a lead.
INTERNET OF BEHAVIORS (IoB)
Through AI and Machine Learning we gain important information on client behaviors, interests, and preferences.
ADVERTISING
We can help you from concept, to message, and creative execution. With experience print and digital advertising, we've got you covered.
REPUTATION MANAGEMENT
Managing your business' online reputation is more important now than ever. It builds trust and loyalty and impacts your ability to be found in searches.
SEO & SEM
With so many algorithms and so little time, we can help you be found on the web.
Email and Marketing Automation That Works
- Get custom branded email templates.
- Send personalized and relevant emails to your leads using dynamic features to automate the process of customizing your message.
- Put an end to run-of-the-mill email campaigns, and save time on your marketing strategy.
- Get quality leads and interests that lead to conversions with personalized messages and automated campaigns that respond to user behavior.
- Generate interest that grows “after the click.”
- Make key decisions with accurate and relevant data based on user behaviors and engagements.
A Growing CRM and Sales Funnel You Can Manage
- Integrate your current CRM or use a powerful built-in CRM – available to everyone with our partnership.
- Create custom deal stages—including reminders, number, order, name, and description of each deal stage—to track the progress of an opportunity from the beginning to the end of the sales cycle.
- Manage sales funnels and make decisions with all the relevant information that is easily accessible.
- Life of the Lead combines tracking, automation, and email to display a timeline of significant events for each contact—including viewing individual buyer’s journeys.
- Score leads based on engagement, page tracking, fit and completeness of information, then, target your messaging to match.
Effective Dynamic Call Tracking
- Evaluate phone interactions between your staff and leads and customers.
- Continuous updated intelligence about lead quality and customer experience.
- Better track leads with how those leads differ from people connecting via digital channels.
- Get custom reporting with call recording and call score
- Create multiple call flows with their own schedules for after-hours, closed, or away.
- Assign phone numbers to Google Ads, social media accounts, emails, and more.
Get found on Search Engines
You may have heard SEO is dead. Sure, search engines like Google and Bing, have made it very difficult to cheat the system, but their changes have moved SEO from a manipulative marketing practice to an art form that combines branding, content creation, reputation, and user experience to drive highly-qualified visitors to your website. It is true - Gone are the days of keyword injection and hidden content but SEO is not dead, rather it continues to evolve in sophistication.
Local Search Optimization
The LocalPak directly correlates to your position on Google within the map results shown at the top of the Google search page. These results are influenced by a different algorithm and are aimed at gathering leads who use phrases like "near me" or "in my city" in their queries. Research shows these users have an immediate intent to purchase and an 89% conversion rate. If you choose to have us manage your LocalPak with ongoing reputation management services we will manage all business listings claimed (usually around 50) as well as the Google My Business, Yelp, etc. We will respond to reviews and continue review campaigns and website edits to improve your rank.
Organic SEO
The algorithm most people are familiar with is that of local search - the algorithm that uses keywords for ranking. Of course, that's not all it uses these days. To increase your position we will educate ourselves on the health of your website, the keywords being searched by your audience, and the keywords being leveraged by your competitors. We then write web content to take advantage of the search traffic generated by our identified key phrases. With CaaS your organic SEO can stay on track with regular blogging, content, and asset generation.
Pay-Per-Click (PPC) Campaigns
PPC is when a business pays to appear in the #1, #2, and #3 spot on the SERP. You see this every time you search for something on Google. The first few results have the little "Ad" next to them. This is a pay-per-click campaign. This can be done on its own or in conjunction with the organic SEO options listed above. Keep in mind, if PPC is the only SEO done, once the PPC campaign ends you will fall back to your original positioning in the SERP. The only way to attain a long time first page Google ranking is to deploy and continually update organic SEO or continue to fund a PPC campaign indefinitely. For these PPC campaigns, our team will set-up, manage, track, and continually optimize digital ad campaigns for you on Google, Bing or a variety of Social Media channels.
Digital marketing at its finest
The sales funnel has been around for centuries. It is an extraordinary thing, yet so simple. When the same concept is applied to marketing, it has the same effect. Everything should lead down to a goal. From a new lead, to a new client, to a purchase, we strive to ensure all your marketing efforts are strategic, precise, and driven by data.
IT STARTS WITH WEBSITE TRACKING
First we capture anonymous and known visitor traffic at a contact level to see where your audience is coming from, when they convert to a known contact and how they are engaging with your site. By monitoring traffic data over time you’ll be able to understand trends about where your visitors, contacts, and customers become engaged, allowing you to make more informed content development decisions based on your audience´s interest.
BUILT WITH AUTOMATED MARKETING STRATEGIES
Easily guide your audience through the stages of the conversion process by automatically triggering communications based on a wide range of contact information and activities.
DRIVEN BY EMAIL MARKETING
Still core to the digital marketer’s tool-set, we will employ higher standards for content relevance and mobile readiness. We will design brand specific, mobile-ready email templates and incorporate A/B testing and real-time reports on key metrics to understand which tactics perform better, then adjust to improve conversion rates.
POWERED BY DYNAMIC CONTENT
Your website will be continually updated with customized content and landing pages based on visitors’ profiles and behaviors. Displaying alternate, or new content, that is most relevant to your visitors buying stage, helps to accelerate the conversion process.
THIS IS MARKETING. ELEVATED.
Offering an elevated website brings a personalized user experience and targets communication with your audience, driving deeper relationships and increasing ROI.
