Goal Setting and Measuring Metrics

Research shows revenue is the ultimate metric. Marketers who aim their goals to Revenue or Customer Acquisition targets are more confident they will hit revenue goals than those who plan to MQLs or Leads.1

Almost 56% of marketers who plan to Revenue or Customers, indicated the primary metric they use to measure marketing performance is  . . . well, Revenue or Customers.1

Metrics capturing more of the funnel—sales opportunities, pipeline, and revenue—are increasingly the primary marketing metrics for planning, optimizing execution, and measurement.2

Pipeline Marketing


Marketing Fact: While 80% of marketers consider their lead-generation strategy lacking in effectiveness, more than 50% still devote much of their budget to it, and nearly 25% don’t know whether their top-funnel efforts are resulting in closed sales. (HubSpot)

It’s time to change tactics. Get on the fast track toward success with pipeline marketing – the solution for converting leads into customers.

Pipeline marketing principles include:

Why You Need a Digital Marketing Agency


Digital marketing, or internet marketing, is marketing or advertising using digital channels, such as targeted emails, social media, blogs, and other online content. But just like traditional marketing, you will get the best bang for your buck when your efforts are targeted to the right audience, with the right messages, on the right channels.

Professional Web Design vs. Cookie Cutter Web Design

Your website is your face and your first impression to many (if not all) of your customers, which is why presenting a professional web design is so important. Your website says a lot about you and your company. Of all of your business decisions this can be one of the most important. Below are a few reasons why you should hire a professional web design company over one that comes from a mass-producer of websites like a GoDaddy.com, for example.

What does it take to develop an effective Online Presence?

In many cases you need to understand your budget, or do you really need to understand the value of your online presence… or is it both?

Is it time for a new website in order to enhance your online presence? The costs of a new website or website redesign will have a wide range, depending on what your needs are, whether you can do some of it yourself, or need a website design company to handle the entire project for you.